As a growing number of consumers become more interested in local sourcing, food miles and other environmental concerns, Lidl has announced plans to roll out a sustainability traffic light labelling system across more than 50 of its own-label products in Scottish stores this October.
Eco-Score labelling will feature on a range of products including tea, coffee and hot chocolate; Lidl will support the activity with wider communication in its stores.
Eco-Score uses open-source data to independently grade products on their sustainability credentials and assigns a colour code ranging from green ‘A’ (low impact) to red ‘E’ (high impact). The new labelling system will give shoppers a better understanding of the environmental consequences, at a glance.
To grade a product, Eco-Score independently assesses various factors including production methods, impact on biodiversity, packaging and carbon footprint. Products also receive better scores where they are certified to third party schemes such as Fairtrade and Rainforest Alliance. Lidl plans to use the scheme to promote its commitment to sourcing 100% of its key raw materials, such as tea, coffee and cocoa from certified sustainable sources.
Amali Bunter, Head of Responsible Sourcing and Ethical Trade at Lidl, said: “Rolling out the Eco-Score trial in Scotland is a huge milestone for Lidl, one we’re extremely proud of.
“We know that shoppers want more support in understanding the environmental impact of the products they buy day-to-day and Eco-Score will do just that.
“The trial will help customers in our 105 Scottish stores road test the new traffic light system and ultimately make greener shopping choices in the process.”
Over the course of the trial, Lidl will take feedback from its customers on the new labelling system before deciding how to progress with the scheme. In addition, Lidl will share the findings from the pilot to help shape an approach that works for customers and the industry in the long term.
The Eco-Score project comes on the back of the retailer deploying a series of sustainability initiatives including the installation of Deposit Return Scheme facilities across its Scotland stores this year.