Boe Gin wins Asda listing
Craig Gibb and Heather Turnball raise a glass to the deal.

Edinburgh-based Boe Gin has won a contract to supply two products to Asda stores across Scotland.

The new ready-to-drink 250ml cans come in two flavours: Boe Violet Gin and Rose Lemonade, and Boe Passion Fruit Gin with Sicilian Lemonade.

Boe Gin is a Scottish independent super premium craft spirits producer, and currently has a team of over 20 employees. The spirit is created in small batches at a state-of-the-art carbon neutral distillery in the village of Throsk, near Stirling, and is triple filtered for balance and smoothness.

Boe’s Head of Retail UK, E-commerce and Global Export, Craig Gibb, said: “As a business which stands out from the crowd, we pride ourselves on our dedication to flavour innovation, and creating gin combinations our customers want.

“After extensive market research with our target audience, we found lemonade was the preferred mixer with gin instead of tonic – so that is the mixer we have included in our Passion Fruit and Violet Gin cans. Coming in respectively at 79 and 72 calories, these drinks are the perfect low calorie way to enjoy a Gin and Lemonade.”

Heather Turnball, Asda’s Regional Buying Manager for Scotland, added: “We are delighted to list the new Boe Gin products to 70 Asda stores across Scotland. We trust our customers will love the convenient ready-to-drink aspect of the new cans, as well as having the choice between the violet or passion fruit flavour.”

Boe Violet Gin and Rose Lemonade, and Boe Passion Fruit Gin with Sicilian Lemonade are available in Asda stores now.

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