Scotland’s only Scotch whisky cream liqueur brand, Magnum, has secured a new deal to supply over 30 Co-op stores across the Highlands & Islands, Aberdeenshire, Fife and the Scottish Borders.
Magnum Scotch Malt Whisky Cream Liqueur is now hitting hit shelves at selected stores in Perthshire, Inverness-shire, Sutherland, Aberdeenshire, Ross & Cromarty and the islands of Shetland, Skye, Mull, Bute, Arran, Tiree and Lewis.
The 17% ABV liqueur will be available to Co-op customers for £24 per 70cl bottle.
Magnum is a fusion of single malt Scotch whisky and cream that comes in a stainless-steel flask, which is designed to be reusable and recyclable. It also keeps the liqueur chilled at the optimum drinking temperature, without the need for ice.
Lee Schofield, Director for Magnum, said it was an exciting time for the brand, which won gold at the 2021 SRFDAs. “We’ve reinvented the traditional cream liqueur and created an innovative and sustainable solution to how it is packaged and presented.
“By teaming up with Co-op across Scotland, we’ve carefully selected key retail outlets to help reach local communities in the Highlands & Islands, Aberdeenshire, Fife and the Scottish Borders. These popular tourist hot spots will also help introduce Magnum to visitors from across the UK and overseas who are looking for a truly authentic Scottish product and souvenir to take home.”
Scotland’s world champion curlers, Team Mouat, have also just been snapped up by Magnum as the official faces of the brand.
Led by skipper, Bruce Mouat, the team of four men from Edinburgh, Stranraer and Dumfries, were crowned world curling champions in Ottawa earlier this year after defeating their Canadian hosts. Team Mouat also took home the silver medal at the 2022 Beijing Olympics.