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Paul Miller (left) and Neil Mowat (right) join the Panther M*lk team

Following a recent listing in Asda stores across Scotland, oat milk cocktail liqueur Panther M*lk has recruited a pair of experienced drinks industry professionals to bolster its commercial division.

Former head of brand at Tennent’s Lager and Irn-Bru, Neil Mowat, will lead marketing operations, whilst Paul Miller joins, fresh from the sale of his Eden Mill brand, to offer overall commercial leadership to the team.

Miller has over three decades of international drinks industry experience which includes senior roles with Molson Coors, Glenmorangie and IDV/Diageo. He was the founder and CEO of Scottish spirits brand Eden Mill and has held key industry roles as director of the Scottish Government and Alcohol Industry Partnership and chair of the Scottish Licensed Trade Association.

Having recently overseen UK marketing for the Ian Macleod Distillers portfolio, Neil Mowat has built extensive consumer marketing expertise in brand leadership roles with both Tennent Caledonian Breweries and AG Barr.

Panther M*lk founder Paul Crawford commented: “We are thrilled to welcome Neil Mowat and Paul Miller to the Panther M*lk family. Their remarkable track records and wealth of experience within the drinks industry are invaluable assets to our rapidly expanding commercial division. With their leadership, we are confident in our ability to further establish Panther M*lk as a pioneering force in the market.”