Mortons’ new savoury lines lead to sweet Lidl deal

Mortons Rolls has secured a six-figure deal to supply rolls, cakes and an exclusive new range of savoury bakes to Lidl.

As one of Lidl’s longest-standing Scottish suppliers, Mortons has produced morning rolls, potato scones and sweet treats for the supermarket for over 17 years.

The savoury bakes – a first for the Glasgow-based bakery – include Ferguson’s Steak Bakes, Cheesy Bean Bakes and Chicken Curry Bakes.

Employing over 260 people, the independently-owned company began making traditional morning rolls in 1965 before venturing into cakes, biscuits and the Scottish breakfast staple, tattie scones.

With significant investment being made in new machinery alongside the creation of new jobs, the new savoury line is part of the bakery’s commitment to diversifying its range and business growth.

Alastair Sherry, Managing Director at Mortons Rolls, said: “We know morning rolls inside out and we’ve spent decades maintaining the traditional methods of baking with our team now producing over one million a week.

“Venturing into savoury bakes was the natural next step for us and our partnership with Lidl helped us to do just that through the new contract and their ongoing support for our business.”

Paul McQuade, Head of Buying Scotland at Lidl, said: “We’re incredibly proud to work with Mortons Rolls – they have been at the forefront of our commitment to supporting Scottish producers and have become a valuable partner.

“Our long-standing and close relationship with the team has enabled us to strategically explore exciting new product lines and bring them exclusively to our shelves.”

With a long-standing commitment to Scotland’s food and drink industry, Lidl boasts over 400 products from more than 60 Scottish suppliers all year-round.

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