New Scottish cake range launches in Scotmid

Glasgow-based bakery Cake has secured a listing with Scotmid for its new range of cake slices and cake jars, Cakely Co.

Cakely Co was launched into selected Scotmid stores in April, however demand has been so high that the range is now rolling out across the majority of the Scotmid store estate.

All Cakely Co products are handmade using free range eggs and most ingredients are sourced in Scotland, including the packaging, sleeves and labels.

The range is exclusive to Scotmid in the Scottish convenience channel.

“We know there’s a real appetite for indulgent treats, particularly those with recognisable ingredients, such as Biscoff, Nutella and Jammy Dodgers,” said Lauren Ingram, Bakery Manager, Cake.

“We’re delighted that they’re flying off the shelves as they combine bright and colourful packaging which immediately attracts customer attention, with the amazing taste that comes from being hand made with locally-sourced ingredients.

“We will be adding new products to the range each month to ensure there’s always a reason for customers to come back for more.”

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