Convenience chain Scotmid has given £15,000 to Scotland’s Charity Air Ambulance (SCAA) so that the country’s only charity-funded air ambulance service can purchase six new mascots to support its fundraising and public engagement.
The three paramedic bears and three slightly bonkers helicopters are set to become firm favourites with children and adults alike at hundreds of public appearances throughout the year.
Lynne Ogg, Scotmid Communities Manager (North), explained that the funding had come from its Community Connect scheme, following a vote by Scotmid members.
“We were thrilled to award £15,000 in Community Connect funding to Scotland’s Charity Air Ambulance,” she said.
“We understand the positive impact mascots can have in raising a charity’s profile and encouraging engagement at events.
“We also want to express our gratitude to SCAA for their commitment to providing critical air ambulance services.”
Ross Martin, SCAA’s Corporate Partnerships Manager, said the charity owed a “huge debt of gratitude” to the Scotmid members who voted to support the life-saving service.
“SCAA relies entirely on the support and generosity of the people and businesses of Scotland to sustain our vital service and we are grateful to Scotmid and its members for their generous support which has allowed us to create our new mascot workforce,” he said.
“They might not be the lifesavers that our frontline helicopters, paramedics and pilots are, but they will help raise awareness of the charity and vital funds which will help ensure SCAA is there for those who need us most.”