Dunkeld-based deer farm Findowie Farmhouse will see its Venison Chilli become available at 30 Scotmid stores across Scotland.
The promotional listing will run for three weeks, reflecting the retailer’s ambition to helping small businesses grow.
The move comes after Findowie Farmouhouse won the Scotmid Scottish Favourites competition created by Scotmid to champion local producers.
Findowie Farmhouse Foodservice & Wholesale Manager John Buttar said: “The promotional listing with Scotmid has supported us in so many ways, not least through the opportunity to sell our product to customers directly in store.
“The Findowie Farmhouse brand was launched with the intention of sharing the family’s beloved venison recipes. We value Scotmid’s commitment to supporting independent retailers like us.”
Scotmid Head of Local Sourcing Kirsty George added: “We are always looking for new ways to diversify and grow our Scottish product portfolio and we were absolutely thrilled with the high quality of entries that we have received for the Scottish Favourites competition.
“Scotland truly has some of the best food and drink in the world and the calibre of local producers is continuing to grow year on year.”