Spar Scotland has teamed up with local Scottish supplier, Brownings the Bakers, to produce a twin-pack version of the Scottish favourite Empire biscuit, which will now carry the ‘stayathome’ hashtag on its packaging.
Priced at £1.60, the twin-pack Empire biscuit will be available exclusively in Spar stores this week for a limited period. Generously 60p from the sale of each product will go to Spar’s national charity partner, Marie Curie, who are supporting the NHS during this critical time.
Colin McLean, CEO of Spar Scotland, said: “We are very proud to support Marie Curie and thrilled to partner with the Scottish family business Brownings the Bakers and develop this #stayathome campaign with the delicious Empire biscuit.
“As Spar’s charity partner, Marie Curie is in a truly unique position in that, like Spar stores, it is working on the frontline of this crisis.
“Marie Curie nurses are doing a phenomenal job helping terminally people and their families at what is already the most challenging moment in their lives. Nurses are supporting multiple patients, whilst also providing consultations over the phone or through video chat to ensure they can provide the best possible care for families, whilst also taking the strain off the NHS.
“We hope consumers will support this campaign and as a result support Marie Curie.”
John Gall, Joint Managing Director of Brownings the Bakers, added: “We are absolutely delighted to partner with Spar Scotland to produce one of our best selling products with the #stayathome hashtag and look forward to seeing how much we can help contribute to the wonderful and very well deserved Marie Curie charity.”
Conor O’Kane, Senior Partnership Manager from Marie Curie said: “Marie Curie is absolutely delighted and grateful to be the recipients of Brownings the Bakers and Spar Scotland’s #stayathome Empire biscuit campaign.
“The income generated will be incredibly important to ensure Marie Curie nurses remain available to work in all communities across Scotland, helping people and their families as they approach their end of life. This boost will help us support our NHS colleagues on the frontline fight against Covid-19.”
The Empire biscuit is one of Scotland’s favourite handcrafted biscuits. It is baked using a traditional all butter recipe which is blended to make a delightful shortbread biscuit. The biscuits are then sandwiched together with a delicious mixed fruit jam and hand decorated with icing.
The special edition twin-pack Empire biscuit is on sale at participating Spar stores this week for £1.60.