In what it’s hailing as a supermarket first, Aldi has launched PGI-certified Scotch Wagyu Ribeye, Sirloin and Fillet steaks into its Specially Selected range.
Wagyu is famed for its intensely rich flavour and buttery, melt-in-the mouth texture provided by the unique fat marbling in the meat. Once cooked, the marbling melts into the meat, creating an incredibly tender texture and rich flavour.
Aldi’s Wagyu steaks are produced from traditional pure bred Japanese cattle breeds that are born and reared in Scotland as part of the supermarket’s commitment to championing the highest quality Scottish produce.
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The launch of our Specially Selected Scotch Wagyu steaks is another step forward in our support of the Scottish red meat industry. We are the first retailer to offer Scotch Wagyu steaks and I am so pleased that our loyal customers can enjoy this delicacy at an affordable price.
Aldi is the biggest retailer of Scottish origin beef and regularly tops NFU Scotland’s ‘shelf watch’ surveys.
Meat labelled as Scotch Beef PGI means it has been sourced from farms that meet the most stringent criteria in animal welfare and natural production methods.