Independent craft beer producer Broughton Brewery has teamed up with the Scottish Football Supporters Association to launch a ‘real beer for real fans’ during the Euro 2020 Football Championships.
During the Euros, Broughton will feature the SFSA logo on its beers, cask badges and online offers across supermarkets, independent off-sales and convenience stores while also supporting the SFSA with a donation to its various football community initiatives.
David McGowan of Broughton Ales commented: “Our real beer for real fans will feature on our award-winning cans and bottled beers including the legendary Old Jock Scotch Ale, our easy drinking Hopo Lager now in 330 ml bottles, and our two new no-alcohol beers Hop0% and Pure Jock.
“Euro 2020 is a huge opportunity for beer sales in Scotland and by teaming up with the SFSA we want everyone to be a real fan and get behind Scotland and if they are having a beer, drink responsibly. During lockdown we have seen a real surge in shoppers looking for hand-crafted beers and our ‘real beer for real fans’ offers retailers a unique way to sell premium, craft beers during this historic occasion.”
Paul Goodwin of the SFSA added: “For the first time in a generation football fans in Scotland will get to see the national team participate in a major tournament. Having two home games at Hampden will be an iconic moment for Scottish football, and we are delighted to be teaming up with Broughton Brewery and their real beer for real fans initiative. This is a great way to help promote responsible drinking, and it’s great to see a Scottish brewer supporting Scottish football.”