Aldi is launching its 21st in-store Scottish Beer Festival today (2 July 2020) showcasing 30 outstanding craft beers from 13 local breweries.
Recently, the Society of Independent Brewers warned that craft breweries were being hit hard due to coronavirus lockdown measures causing them to lose a significant amount of sales to pubs and restaurants.
The festival takes place across all 91 Aldi stores in Scotland in a deal worth £85,000 to the breweries involved. Shoppers will have the opportunity to try a range of award-winning craft beers from breweries including Aberdeen’s Fierce Beer, Orkney’s Swannay Brewery, Glasgow’s Drygate Brewery and Edinburgh’s Brewgooder.
James Hughes, Chief Brand Officer at Brewgooder, commented: “Lockdown has been really tough for us with pubs and bars closed and the loss of a significant amount of revenue. Supermarket listings don’t come overnight, so to be included in Aldi’s Scottish Beer Festival is a huge boost to our business and I hope Aldi customers enjoy trying the fantastic selection of brews on offer.”
Bottles start at £1.49, and the range covers everything from hoppy pale ales to sweet stouts and refreshing pilsners.
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “Year after year, our Scottish Beer Festival supports and recognises the very best of Scottish craft beer and the breweries behind them. We are very much looking forward to showcasing an impressive variety of premium lagers, amber ales, stouts and IPAs from 13 exceptional breweries located throughout the length and breadth of Scotland.
“We are very proud of the strong partnerships we have built with various local breweries over the years and we know that many of them have been hit hard by lockdown measures. I’m pleased our customers can enjoy exploring some of the finest local craft beers Scotland has to offer while helping small breweries during these challenging times.”