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Loch Lomond Whiskies has revealed new packaging as part of its plan to further grow its sales and presence internationally.

The new design uses richer and deeper colour tones and bolder fonts to improve the products’ visibility and impact on shelf.

The full collection of three 12-year-old expressions, its limited-edition The Open expressions, as well as the older age single-malts will be revamped.

A new contemporary bottle design which includes detailed embossing to improve tactility has also been introduced helping to drive significant premiumization and create clear differentiation from other whisky brands in the market.

The investment will benefit all of Loch Lomond Whiskies’ domestic, international and global travel-retail ranges.

Loch Lomond Group CEO Colin Matthews said: ““Over the past few years, we’ve seen very significant growth in our brand across the world, and as we look to continue to both excite existing consumers and engage new ones, both at home and abroad, it is important that our products stand out on from the rest and clearly communicate our heritage, history, quality, brand story and signature style of fruit, honey and soft smoke.

“This major refresh and investment is an important step in our continued growth strategy which underpins our position as an exciting, accessible and high quality malt brand. It also supports our partners, and our sales and marketing teams, across the world as we continue to engage all consumers and build on our quality reputation and awareness across all markets.”