Scottish entrepreneur Karen Robinson has launched a new dairy-free brand specifically designed for families.
Despite plant-based milk being a high growth category now valued at £535.4m, according to research, Robinson, who has three children, found there to be a “distinct gap” for a family-focused option that offered taste and convenience as well as nutritional benefits.
When one of her three young sons developed a lactose intolerance as a toddler, sheset about finding a versatile, fully fortified, sustainable and tasty alternative to cow’s milk that everyone could enjoy.
Three Robins is launching into 1L ‘family-sized’, easy-pour cartons with an RRP of £12.60 for a case of six.
Guided by a mission to make ‘great tasting oat drink products that children, their parents and the planet will love’, all packaging is FSC-certified and fully recyclable.
Three Robins can be enjoyed as a chilled drink, with cereal, smoothies, cakes and doesn’t ‘split’ when added to hot drinks.
Speaking of the firm and product’s launch, Founder Karen said: “With a creamy, neutral taste that appeals to kids and a carefully considered nutritional profile, Three Robins offers parents reassurance that switching to plant-based doesn’t have to mean that children miss out.”
After an initial commercial launch in May, demand suggests an imminent second batch will see production volumes significantly scale.
Committed to offering ‘oat goodness for the whole family’, future plans are also afoot for Three Robins to expand its product offering into a range of other family-friendly drink and snack formats.