Scottish beer producer Innis & Gunn has become the headline sponsor for this year’s Royal Edinburgh Military Tattoo.
The sponsorship will enable audiences to enjoy a beer on the Edinburgh Castle Esplanade in 2022 for the first time ever.
As presenting partner, Innis & Gunn will provide a bar service for every performance, including the opportunity for ticketholders to efficiently pre-order before the event and collect on arrival.
Drinks on offer will include Innis & Gunn’s ‘The Original’, a single malt whisky cask matured Scottish beer, and ‘Innis & Gunn Lager’, brewed with naked golden oats for smoothness and refreshment.
Innis & Gunn’s bars will also offer red wine, white wine, Prosecco and soft drinks alongside their premium beers.
In addition to the recommended pre-order and collect service, Innis & Gunn’s bars will also be available across the venue before the show starts.
Dougal Sharp, Founder and Master Brewer of Innis & Gunn, said: “We are all incredibly proud to be partnering with The Royal Edinburgh Military Tattoo, giving people the chance to revel in everything that is great about Edinburgh in August; iconic beers and an iconic show at Scotland’s most iconic setting, Edinburgh Castle.
“Developing an outstanding consumer offer to complement an outstanding Show is an exciting prospect for Innis & Gunn and by entering into this long-term partnership, between us we are setting that clear ambition. This fits perfectly with Innis & Gunn’s strategy of partnering with large-scale consumer events that we can support and evolve over the long term.”
Over 800 performers from across the globe will take part in in this year’s Tattoo from 5-27 August.