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Scots would rather spend less on gifts rather than on Christmas food this festive season, according to new research.

The survey, conducted by Quality Meat Scotland (QMS) and Censuswide, found that 57% of respondents said they would cut back on the amount they spend on presents and cited Christmas dinner as their favourite festive eating occasion.

In the meantime, Quality Meat Scotland has launched a new festive consumer campaign that focuses on showcasing how Scottish meat has a place at the dinner table throughout the holiday season.

“While consumers are looking to make savings where and when they can, Christmas dinner is definitely not off the table this year,” QMS said.

The campaign highlights Scotch beef, Scotch lamb and Specially Selected Pork, featuring inspiring recipes with lifestyle connections and a focus on utilising leftovers, allowing Scots to dish up a tasty ‘7 Days of Chrimbo Cred’.

It is expected to reach 82% of all adults in Scotland, through social media adverts, video content, ads on STV and Borders TV.