Scotmid launches locally produced frozen range in Aberdeenshire stores

Scotmid has partnered with Castleton Farm to launch a new locally produced frozen range across selected Aberdeenshire stores.

Responding to a growing trend, the new range comprises a variety of vegan, Asian-inspired and traditional meals, including a Wild Mushroom Risotto, Teriyaki Chicken, Meatballs in a Red Pepper Sauce and a Beef Stroganoff.

The range is launching in Scotmid’s Inverbervie and Laurencekirk stores as part of an initial trial, partially funded by the Scottish Grocers Federation Go Local programme, which aims to support convenience stores across Scotland to provide dedicated, long-term display space for locally-sourced Scottish produce.

Funding from the programme has already supported Scotmid’s investment in – and launch of – The Butchery at Scotmid’s Broxburn store, which has been welcomed by customers eager to sample the top-quality meats and meals on offer.

The move supports the retailer’s focus on expanding the business working in response to increased demand for locally sourced, great quality produce.

Furthermore, it reflects a wider consumer trend for top of the range frozen food and ready meals, which offer great value for money, a longer shelf life and leave less waste.

The trend has been amplified by the pandemic and a re-energised focus of new product development, which has generated a sizeable new following amongst discerning consumers, the retailer said.

Anna Mitchell, Owner of Castleton Farm, added: “Introducing our frozen products to Scotmid customers is a huge step for us and we’re grateful for the support we have received from Scotmid. We value their commitment to supporting independent businesses such as ourselves and we’re excited for customers in Aberdeenshire to try our new frozen range.”

Kirsty Carnegy, Head of Local Sourcing at Scotmid, commented: As a convenience retailer, we are continually looking for ways we can improve, enhance and expand our customer offering on many different levels.

“We have had a close working relationship with Castleton Farm for a number of years and are delighted to have worked closely with them to develop their new frozen range for our stores. The range is already proving popular with customers.”

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