Lidl has launched its new Good to Give trustmark an initiative designed to diversify and increase food donations in Great Britain and help the rising numbers of people relying on food banks to get a varied diet.
From Thursday 9 June, shoppers looking to donate to food banks can find the Good to Give trustmark on shelves across all Lidl GB stores.
The signage will highlight carefully selected long-life items that offer a greater variety of nutritional benefits and which can be dropped at food donation points located past the checkouts in Lidl stores. The items will then be collected regularly by local food banks and community projects.
The ‘trustmark’ was developed by Lidl in consultation with Neighbourly – a platform that connects surplus food with local good causes – after 87% of charities reported needing a greater range of food types to be donated to help those in need have a healthy, balanced diet.
Through the partnership with Neighbourly, Lidl has identified 30 food items that are ‘Good to Give’, modelled on the NHS Eatwell Guide.
The products selected include tinned fruit, lentils, mackerel, noodles, and brown rice.
Ryan McDonnell, Chief Executive Officer at Lidl GB, said: “We’ve been listening to feedback from our charity partners on how we can best support them at this time. Through these conversations it became clear we can play a leading role in helping those relying on food banks to maintain a more nutritious, balanced diet by encouraging our customers to donate a little differently.
“We hope that more retailers will adopt the ‘Trustmark’ so that we can work together as an industry to help more people access the balanced and nutritious diet that they need.”