Dunnet Bay Distillers has launched a canned ready-to-drink cocktail – Wonders of the Wilderness, which combines Holy Grass Scottish Vodka with a refreshing, crisp apple tonic.
The 5.5% ABV drink is available now in 250ml cans with an RSP of £2.50.
Holy Grass Vodka is named after the locally-foraged botanical used in its creation at the UK mainland’s most northerly distillery.
The new product’s recyclable can is labelled with uncoated wood-free paper. In harmony with the drink inside, this paper is made using 5% apple residue from apple juice production and 95% FSC certified pulp.
Dunnet Bay Distillers’ Environment Manager Sarah Lyons explained: “Aluminium is of course one of the most sustainable packaging materials, being a high grade, lightweight metal that is infinitely recyclable. We also wanted the label to be as sustainable as possible and chose paper over a plastic sleeve as direct printing was not available to us. This product therefore accords with our company’s environmental sustainability ethos.”
Claire Murray, co-founder of Dunnet Bay Distillers which she runs, along with her husband, Martin, commented: “Ours was the first company to launch spirits in fully recyclable pouches. We are known for innovative spirits and for our sustainable ethos. We pay close attention to every aspect of the footprint of the business including energy from solar, water management, packaging, and recycling.
“We see this RTD in a can as a logical extension to our range and it will be perfect to meet the current upswing in consumer desire for ready-made yet sophisticated cocktails and, for the spring and summer, for outdoor events.”
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