Ayrshire butcher We hae meat has won new listings that sees the firm’s skinny steak slice and ‘chippy-style’ ranges stocked in 42 of Iceland’s Scottish stores.
We hae meat produces more than 21 million slices of square sausage a year and currently supplies several major grocery retailers in Scotland. This collaboration marks the first time We hae meat’s products have been stocked in Iceland.
The business, which was founded in 2007, has a farm-to-fork approach, using cattle reared on its own farm in Girvan, Ayrshire for its products.
Craig Chalmers, We hae meat’s commercial manager, said: “This deal marks a milestone moment for We hae meat, as we work with Iceland to introduce our butcher-quality products to their customers, at affordable supermarket prices. It underscores our commitment to maintaining the quality and value that we are known for.”
Claire McGoran, Senior Buyer at Iceland Foods, added: “We are excited to welcome We hae meat to our shelves, offering our customers a premium selection of Scottish meats that’s aligned with our commitment to quality and taste. This collaboration reinforces our dedication to value and variety.”
We hae meat’s skinny range includes products that contain up to 75% less fat and 45% fewer calories than its standard range.
The chippy-style range was launched in 2022 as a healthier, more affordable alternative to a takeaway.
