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Scottish butcher Simon Howie has launched a haggis hunt in the run-up to Burns Night.

Looking for R. Burns namesakes, Howie is looking for anyone with the first initial R and surname Burns, or anyone willing to change their social media identity to match the famous Scotsman.

The contenders are in with a chance of winning one of the 100 limited-editions Burns Night hampers.

Irn Bru, Walker’s, Nairns, Mrs Tilly’s, Mackie’s, Orkney Cheese and Mash Direct have also provided gifts for the boxes alongside the haggis.

Simon Howie said: “We want to inject some fun into January, which is for many, a mundane month due to the Christmas come-down. However, for Scots and those partial to a haggis supper, January is more than a long month of no daylight and no money. January, for the haggis crew, builds to a night of iconic poetry and wonderful food and drink as we celebrate Burns Night and as the UK’s Number 1 haggis brand, we love to mark the occasion in quirky and fun ways.”

The name Burns is the 133rd most popular in the UK with an estimated 37,701 people, according to House of Names. However, the competition is open to anyone wishing to join in, as long as they are willing to change their name on Instagram or Facebook to R. Burns for the occasion.