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Scott’s has launched a refreshed look across its classic oats ranges. The new packaging runs across both Scott’s Original and Old-fashioned Oats, and highlights the authenticity and heritage of the brand.

The revamp sees typical Scottish humour brought to life on pack, with additions including Scottish phrases and their English translations, instructions on the traditional way to cook oats, and the way of spelling of ‘porage’ according to the brothers A&R Scott.

Heather Doyle, Portfolio and Innovation Brand Manager for Scott’s Oats, comments: “Over the last year, we’ve seen consumers continue to appreciate authentic brands and products. Scott’s is loved for its established Scottish heritage and simple, high-quality product, our Oats have been milled in Scotland since 1880 and this is something we wanted to celebrate. The new look will help to give our traditional image a modern twist for added stand-out on shelf but also shares more of our personality! We’re focusing on what the brand is about – great tasting, Scottish milled oats.”