Scotland’s trade body for farm-raised salmon has appointed Andrew Watson as its new Head of Communications and Partnerships.
Watson, who is currently heading up the UK communications of Canadian family-owned company Cooke Aquaculture Scotland, will help raise further awareness of the nutritional value of farm-raised salmon, the industry’s low carbon footprint, the sustainability measures adopted by the sector, members’ commitment to animal welfare, and new innovations.
He is due to take up the role in spring.
“Andrew joins us with an extensive understanding of the farm-raised salmon industry and will give a voice to our farmers both at home and abroad,” Tavish Scott, chief executive of Salmon Scotland, said.
“Our sector is a Scottish success story that we can all be proud of. As the Scottish, UK and global economies emerge from the shadow of Covid-19 there’s a major opportunity to grow the production of Scottish salmon in an environmentally sustainable way; to create much-needed new jobs; and to share the financial benefits of growth with the rural and island communities where we work.”
Watson added: “Scottish salmon is Scotland’s superfood. It’s our largest food export, has a low carbon footprint and sustains more than 12,000 direct and indirect jobs across Scotland, many in fragile coastal communities.
“Salmon Scotland and its member companies are at the forefront of the blue economy, and sustainable development in aquaculture will power economic growth in Scotland for years to come.”