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Jim Eccleston and Duncan Stewart of 56 Degree Insight

The very latest consumer trends in Scottish food and drink have been revealed by new independent research conducted by Edinburgh-based agency 56 Degree Insight.

Commissioned by the Scottish Retail Food and Drink Awards, the extensive survey was carried out in December and examines a wide array of important topics including Scottish consumers’ attitudes towards issues like buying local, sustainability, veganism and more. The detailed research provides a comprehensive analysis on how the pandemic has shaped up new habits and reinforced old ones.

“We live in a world where awards and accreditations play a major role in consumer behaviours and decision-making,” 56 Degree Insight Founders Duncan Stewart and Jim Eccleston said.

“The Consumers Association have pioneered product comparisons and driven up best practice for many years and in every walk of life we see accreditation schemes and awards –from holiday accommodation quality assurance schemes to Blue Flag awards for beaches and coastline.

“And food and drink is no different –hence our enthusiasm to be a part of the second year of the Scottish Retail Food and Drink Awards. And this makes a difference to consumers: in our recent research, we asked Scots how important such awards were in food purchase decisions: 60% said it was important to know about I, and 39% would be more likely to choose products with a quality marque or award.”

Over the next few months, the 56 Degree Insight team will be releasing regular research and insight pieces on these and other trends affecting the food and drinks business in Scotland, with the SRFDA website being the first to report on them.

Whilst the headline results will be published each month, all SRFDA entrants will be able to download white papers with the full insights.

Access the first part of the research now.