Cross-sector event helps wholesalers and producers ‘strengthen’ engagement

The first cross-sector event between Scottish wholesalers and food and drink producers took place last week, as part of the Delivering Growth Through Wholesale programme.

The event saw over 50 suppliers meet with over 30 wholesale buyers to showcase their products and facilitate new business opportunities.

Wholesalers from across Scotland, including regional SMEs to large nationals, from foodservice to retail met with brands including Blackthorn Salt, Duncan Farms and Lussa Gin in person at Dunblane Hydro last week for the first time since the start of the pandemic.

The Delivering Growth Through Wholesale programme is a scheme designed to provide businesses with the tools and information they need to help them maximise opportunities within the wholesale industry.

Scottish Whole Association Chief Executive Colin Smith said: “We have developed this programme with our partners to strengthen engagement with wholesalers and local producers and help them access new markets.

“This Meet The Wholesaler event has been the peak of the programme after a series of workshops designed to educate our wholesalers and suppliers on how to work more collaboratively together, by providing them with practical tips, solutions and support.”

 

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