Aldi Scotland has launched a new Scottish Beers of the Month in-store campaign, which sees a different Scottish brewer showcased each month and will feature everything from refreshing IPAs to crisp lagers.
Aberdeen’s Fierce Beer is the first hero brewer in the spotlight. Focused on producing unique and flavourful beers that range from traditional pilsners to luscious barrel-aged stouts, Aldi was the brewery’s first-ever customer.
Fierce Beer is showcasing fruity IPAs, such as Passion for Haze and Tropical Thunder, as well as sour Blackcurrant Tart and gluten-free vegan Fruit Ale Berry.
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “Our new Scottish Beers of the Month campaign gives our customers the chance to enjoy a vast selection of beers from artisan breweries across Scotland that you wouldn’t necessarily find in the pub.”
To celebrate the launch of the campaign, Aldi is on the lookout for the most innovative at-home bar creations that provide the perfect backdrop to enjoy a craft beer.
Whether drinkers have transformed their garden shed into a classic pub or their house has the best cosy corner, Aldi will gift a year’s supply of beer to the drinking set-up it finds most inspiring to enjoy an ice-cold beer at home.
Every month, the winner will be invited to collect a range of 24 beers from the vast number of Scottish brewers featuring as part of Scottish Beers of the Month, giving them a chance to try locally produced, top-quality craft brews from all over the country.
To be in with a chance of winning, shoppers simply need to email a picture of their at-home bar set-up to email@example.com along with their full name and an image of their home bar or favourite at-home drinking spot.
“Sometimes you just can’t beat enjoying a cold beer in the comfort of your own home,” Nicolson added. “The judges are looking for innovative home bar set-ups, from extraordinary garden bars to the more understated kitchen table.”
Entries are open until 3 May 2023. The chosen winner will be selected by 10 May 2023.