Aldi most searched for supermarket for vegan food

A new study has revealed that Aldi is the UK’s most-googled supermarket for vegan food.

Research by vegan gift company The Goodness Project analysed Google search data from the past two years to discover the most-searched-for supermarket in the UK for their vegan food ranges.

Aldi placed first with an average of 2,900 searches a month.

The search term “aldi vegan” receives on average 500 more queries per month than second-placed supermarket Tesco with 2,400 searches. Aldi on average receive three times as many searches than those in last place (Iceland & Co-op with 880 average searches per month).

aldi vegan  2,900
tesco vegan  2,400
sainsburys vegan  1,900
lidl vegan  1,900
asda vegan  1,900
waitrose vegan  1,600
morrisons vegan  1,600
m&s vegan  1,000
iceland vegan  880
co-op vegan  880

Anna Szanto, co-founder of the Goodness Project, commented: “More and more supermarkets are taking note of the rise in demand for vegan food ranges, Veganuary saw a record amount of sign-ups in 2021 (over 500k) so this demand doesn’t look like falling soon.

“It’s interesting to see the changes in advertising strategies and product ranges because of this. We can already start to see which supermarkets are winning this race.”

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