Armagh-based Tayto Group has secured a deal with Asda to list three additional lines of crisps, including two new products, in 50 of the retailer’s stores across Scotland.
The new lines will include Golden Wonder 75th Anniversary Crisps, Golden Wonder Ringos Puffs Barbeque and Sweet Chilli.
Employing over 1,600 people across six sites, including almost 200 in Northern Ireland, the group also owns several much-loved snack brands including Golden Wonder, Mr Porky, and the iconic Tayto.
“Asda’s local sourcing strategy, that tailors its range for the Scottish market, has provided this opportunity to share Golden Wonder’s 75th celebrations with Asda shoppers in our Scottish heartland,” Matt Smith, Golden Wonder’s Marketing Director said.
Cathy Elliott, Asda’s Buying Manager for NI Local added: “The commitment of Tayto in celebrating the 75th anniversary of Golden Wonder with nostalgic flavours is something we are very excited to be able to offer our Asda shoppers in Scotland. We are also delighted to offer additional variety with a healthier snack option that is lower in fat, salt and sugar.”
Golden Wonder 75th Anniversary Crisps Variety 6 pack and the new product listings of Golden Wonder Ringos Puffs Barbeque 6 pack and Golden Wonder Ringos Puffs Sweet Chilli 6 pack are available in 50 stores across Scotland now.