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The Scottish Wholesale Association (SWA) has named Ylva Haglund as its new Head of Sustainability and Engagement.

Haglund joins the SWA from Zero Waste Scotland where she was campaigns manager leading consumer food waste prevention behaviour change projects as well as the high-profile Love Food Hate Waste campaign in Scotland.

Her previous roles include awareness-raising and implementing policy at environmental charities Keep Scotland Beautiful and Scottish Environment LINK. In addition, she is a member of the European Commission expert group on food waste.

Her role at the SWA includes focusing on helping members share knowledge and resources to understand and overcome the challenges on the road to net zero, creating a greener, more sustainable local food and drink supply chain.

Working closely with the government, stakeholder groups and members of the FWD (Federation of Wholesale Distributors), she will lead the wholesale sector’s decarbonisation and net-zero strategy, incorporating Phase 2 (buildings and energy use) and Phase 3 (people and travel) of the SWA’s ongoing ‘Decarbonisation of the Wholesale Industry’ project.

She will also help deliver a communications strategy to improve member engagement and investment return, both around sustainability and within the wider context of the SWA.

“This is a key role for us and confirmation of our commitment to our members and sector in exploring opportunities and finding solutions to make our industry cleaner and greener,” SWA Chief Executive Colin Smith said.

“Ylva has an impressive track record and is well placed to help our members on their journey to incorporate a just transition to new technologies as they decarbonise their businesses and meet environmental and sustainability targets.”