In a first of its kind partnership, the multi-year-deal sees M&S Food, the Scottish FA and the Scotland National Teams shining a light on what players eat to help inspire families eat healthier this summer and beyond.
By using the influence of Scottish footballing heroes, the partners also aim to show that healthy and balanced food “can be fun and tasty”.
This partnership comes as health is high on the nation’s agenda, with 59% of Scottish people concerned about family health while 36% share concerns on getting nutritious food into their diets.
The partnership is packed with initiatives – from in-store exclusives where budding sports stars can find out their favourite players’ recipes and eating plans, to unprecedented online insight on players, managers and legends sharing their favourite Eat Well products.
Scotland Men’s Head Coach Steve Clarke said: “Through our partnership with M&S Food and Eat Well we are aiming to help families across the country make healthier eating choices by using the power of football.
“What our players eat is essential to performance and we’re thrilled that we can use our national teams to tell such an important message to future generations – and maybe inspire Scotland internationalists of the future.”
Scotland goalkeeper Craig Gordon added: “I honestly believe that looking after my body and making sure I eat healthily – everything in moderation – has been instrumental in prolonging my career.
“As a father myself it’s great to see M&S and the Scottish FA putting such an importance on the health of future generations and I am proud to play my part.”
Stuart Machin CEO of M&S added: “Today I’ll be writing to all our customers about this partnership and our aim to make a real difference to health and inspire the next generation.
“By harnessing the influence of the players as role models, we want to encourage children and families to make healthier food choices through choosing Eat Well.”