Scotmid has launched a festive campaign to help customers get into the Christmas spirit while saving money and helping the environment.
The community retailer has set up stations in store where shoppers can ‘Save a Christmas Jumper,’ either by donating or taking away free snowy sweatshirts and nativity knitwear.
The initiative is running in more than 50 Scotmid stores across Scotland.
It has been reported that a third of young adults purchase a new Christmas jumper every year, with hundreds of thousands of jumpers later ending up in UK waste streams.
Lynne Ogg, a Communities Manager at Scotmid, said: “We know how expensive Christmas time can be. We hope this initiative brings some festive fun to local communities as well as a new lease of life for those tinselly tops. We look forward to seeing customers get a merry makeover in store!”
The initiative is running until mid-December, so shoppers have time to get those holiday knits in for Christmas jumper days. In-store posters direct customers to the drop bins.
