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The Scottish Wholesale Association (SWA) has launched a new directory to help Scottish food and drink producers connect with wholesalers that can work with them to find new routes to market.

The new online portal forms part of the SWA’s wider work to develop wholesale as a primary route to market for all producers, some of which have not previously engaged with the sector or considered it as a potential growth generator.

The directory is easy to use and lets producers search for wholesalers that best fit their needs or product offering.

It is the latest phase of the SWA’s ongoing Delivering Growth Through Wholesale programme, which launched in 2021 to educate and engage with producers on the opportunities provided by wholesale.

The programme also provides participating producers and suppliers with a one-to-one mentoring support session to ensure their business is wholesale ready.

Colin Smith, SWA Chief Executive, said: “Our new directory lists all SWA wholesale members in one convenient place and is designed to help producers and suppliers identify the wholesaler that is the ‘best fit’ for their business.

“It’s an excellent tool set up with filters to enable producers to focus on a particular product category, market sector and geographical region – it’s a valuable resource for producers who are ready to develop and grow their business to the next level, whether that’s local, regional or national.

“This is the first time that there has been a ‘one stop shop’ directory of Scottish food and drink wholesalers and its premise is quite simple: find the wholesale distributor that fits your product category, distributes in the markets and regions that fit your brand, and offers the support to build your sales.”

The Delivering Growth Through Wholesale programme has been developed by SWA in partnership with SAOS (Scottish Agricultural Organisation Society) and Scotland Food & Drink, supported by the Scottish government.