Lidl GB achieved a record Christmas in 2020 with overall sales increasing 17.9% in the 4-week period to 27 December versus the prior year, meaning it was the fastest growing retailer versus the Big Four supermarkets and main competitors.
With Christmas favourites driving customer spend, basket size increased by 24.8% YoY and British households switched £34.7m of spend from all supermarkets, choosing Lidl to supply their festive favourites.
Lidl’s festive favourites proved popular with over 2.7 million servings of panettone over the Christmas period. It also shifted 7,000 glasses of mulled wine and almost 17,000 classic Deluxe Luxury Mince Pies every hour. The Deluxe range overall saw sales up 22% in the period YoY.
The retailer also launched its first ever branded Christmas jumper with its traditional festive design and Lidl colours of blue, yellow and red.
For the third year in a row, the discounter ran its Christmas Eve donation scheme which saw over 180,000 products, the equivalent of £150,000 worth of food, given to charities and those most in need. The products were donated via Lidl’s Feed it Back initiative in partnership with Neighbourly. In total, the initiative led to more than 350,000 meals donated to charities and good causes over Christmas.
Christian Härtnagel, Lidl GB CEO said: “Despite this Christmas being a difficult time for many across the country, we are pleased to have been able to help our customers enjoy themselves by offering high quality food at the lowest prices on the market. Our record sales and significant basket size growth just demonstrates the strength of the Lidl appeal.
“’I’m really proud of how our teams have worked together during this festive period. I want to extend my thanks in particular to our colleagues. They are the absolute backbone of our business and have remained dedicated to ensuring customers could get the products they love, in a safe shopping environment.”