Graham’s The Family Dairy has launched a brand-new protein yogurt drink to meet a growing demand for naturally nutrient-rich protein products.
Designed for ‘on the go’ consumers who want to make the most of their workouts, the products are fat and sweetener free. This, Graham’s says, makes them currently the healthiest in the UK market.
With all the milk originating from family-run Scottish farms, the Protein 25 yogurt drinks come in four flavours: Salted Caramel, Strawberry, Vanilla and Peach. Each 330ml serving provides 25g of protein, exceeding the minimum 20g required per meal for muscle recovery. In addition, the drinks contain live gut-friendly bacteria.
The new products have recently hit the shelves of national supermarket chains across the UK and are available in over 100 Scotmid stores across Scotland.
The family-run business has also launched Powered by Graham’s, a 30-day challenge aimed at highlighting the benefits of consuming protein to aid in exercise recovery. Supported by Loughborough University, the challenge is free to sign up to and everyone who registers will receive expert advice and exclusive opportunities to take part in exercise classes sponsored by Graham’s at participating fitness facilities across the UK.
Robert Graham, Managing Director of Graham’s The Family Dairy, said: “Many people don’t know that for optimal muscle recovery post-exercise, consuming about 20 grams of protein within 30 minutes is key. Our high-protein drink fills this need, providing easy consumption on-the-go for those looking to make the most of their workout knowing exactly what level of protein they are consuming with the natural goodness of dairy for a fat-free, high-protein flavourful drink.”
