Aldi launched Iron Brew Squishies in stores on 25 June, along with the Strawberry Bubblegum Squishies, Ice Triangles, Millions Chews, Cola Babies and Fizzy Cola Babies.
The sweet treats will be sold as Specialbuys, priced at 99p, and will be available at the retailer’s 104 Scottish stores while stocks last.
Douglas Rae formed what would become Golden Casket back in 1959, initially to market confectionery. Many acquisitions later, the company evolved into a manufacturer and its current site at Fort Matilda, Greenock was purchased in 1971.
There are any many brands under the Golden Casket umbrella, most recognisably £OnePounders and Buchanan’s. The Millions range of tiny, chewy sweets was launched in 1991, the brainchild of the late Douglas Rae.
Today, the award-winning Millions brand is recognised worldwide and is constantly creating new flavours and new pack innovations, from limited-edition Millions Minions Banana flavour to mini dispensing machines and a range of car air fresheners.
Sandra Fisher, Golden Casket’s Sales and Marketing Director, said: “Golden Casket has always attributed its success to the dedication and passion of its committed staff, from Douglas Rae’s children and grandchildren who are proudly continuing his legacy at the helm of the business to the many staff who have served the business for numerous years.”
Golden Casket has been working with Aldi Scotland since 2011 and launched Millions into its stores in 2016.
Fisher continued: “In an industry that is fast changing through advancements in technology, we’ve always found the Aldi Scotland buying team to have the same ‘people first’ approach we value. To this day, they take the time and effort to visit our Greenock site, meet the team and actually taste the sweets! It’s a partnership we truly cherish.”
Graham Nicolson, group buying director, Aldi Scotland added: “Extending the product range of the hugely successful Millions brand is just another step forward in our championing of top-tier Scottish produce, as we remain committed to supporting local suppliers who bring quality products to the shelves.”