Genius Brewing adds low-calorie IPA to portfolio

Genius Brewing has rolled its second light craft beer to meet the growing demand for healthier options.

The Gen!us India Pale Ale boasts only 79 calories per can, while also being vegan certified.

Pale gold in colour, the Gen!us IPA brings together Mosaic, Simcoe, and Citra hops to balance bitterness and grapefruit flavours.

At 79 Kcal and 3% ABV, each can is  1 unit of alcohol and features calorie, units, and nutrition labelling.

Jason Clarke, Co-founder, Genius Brewing, said: “India Pale Ales are the classic craft beer but traditionally have high ABVs, around 5% to 7%, and a ton of calories – not remotely healthy! We wanted to offer IPA drinkers a lighter alternative which delivers that lovely citrus, hoppy flavour but with low calories and less alcohol.”

The healthier drinking trend has now gone mainstream with 70% of drinkers proactively trying to lead healthy lifestyles, according to Nielsen.

Charlie Craig, Co-founder, Genius Brewing, added: “The craft beer revolution has raised people’s expectations of quality but it doesn’t always fit with their healthy lifestyle.

“Gen!us light craft beers offer the best of both worlds: the pleasure of a true craft beer without all the booze and calories. We call it #SmartDrinking.”

Gen!us IPA is available in 330ml cans, which feature calorie labelling and alcohol units on the front.

Gen!us IPA will first be launched online and on Amazon before rolling out to the UK on-trade and retail over the rest of 2022.

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