Edinburgh microbrewery Cold Town Beer has given its range of craft beers a brand refresh to make the cans bigger and bolder.
The new design aims to tell drinkers the story of the brand, and gives details of the brewery’s mission and history, including the brand name origins from Carlton or ‘Cauld Toon’ in Edinburgh where the first lager in Britain was brewed in 1835. The microbrewery has also bumped up can sizes from 330ml to 440ml.
Cold Town Beer’s new product offering is split into three distinct categories: the CORE Range, featuring its staple brews; the LAB Range, focusing on experimental brews; and the CO-LAB Range dedicated to collaborations with other brewers and breweries.
Louise MacLean, Business Development for Cold Town Beer said: “Our new look embodies Cold Town Beer’s unwavering dedication to craft, innovation, and community. We’ve been speaking to beer fans across the country, and they want to know more about who is brewing the beer and what the actual beer is like and no gimmicks.
“We now have larger cans and a revamped product range which gives us lots of scope to push the boundaries of flavour through innovation and collaborations with ground breakers in the industry. Our new visually unified look puts our story and personality at the forefront. This isn’t just a makeover; it’s a bold declaration of who we are and what we stand for.”
The news comes as Cold Town House prepares to host the inaugural Grassmarket Craft Beer Festival on 11 May, featuring stands from nine additional local craft breweries.
