You are currently viewing Broughton Ales and Consolidated Craft Breweries merge to boost sales

Scottish breweries Broughton Ales and Consolidated Craft Breweries (CCB) have decided to merge to grow sales domestically and internationally.

The merger is bringing together a varied portfolio of beers, including Old Jock Ale, Spey Valley’s 1814 Lager, Alechemy’s Craft Beers, and Snake Venom which is exported to China.

Following investment from Scottish Enterprise and current shareholders, the merger is expected to facilitate investment in their three brewing sites at Broughton in the Borders, Alechemy in Central Scotland, and Spey Valley in the Scottish Highlands, while also building on the growing demand for premium craft beers.

A spokesperson for the combined businesses said: “Both Broughton and CCB share a passion for brewing the finest quality beers and see a growing consumer interest in premium, authentic products with genuine provenance.

“With investment from Scottish Enterprise and existing shareholders, we believe our expertise in production, sales and marketing, will allow us to build on recent successes in exporting to Sweden, France, Italy and China, and to grow our brands domestically in pubs, bars, supermarkets and the rapidly emerging online sector.”

“In recent months Broughton have sent their first shipments of Old Jock to Canada and Sweden, whilst another shipment of CCB’s Snake Venom is on route to China, and our investment will allow us to grow sales in other export markets,” the spokesperson added.