Bladnoch, Scotland’s southernmost distillery, has partnered with wine and spirits distributor Enotria&Coe to accelerate growth of the single malt whisky brand across the UK.
As part of a three-year deal, Bladnoch will work with Enotria&Coe to expand the distillery’s core portfolio into new accounts throughout Bladnoch’s home market.
Over the coming months, Bladnoch and Enotria&Coe will work together to expand the brand across all UK channels, with a primary focus upon premium on-trade, independent wholesalers and prestige retail.
Glen Gribbon, CEO at Bladnoch, said: “Our proposition to create a bold Galloway spirit with a proud heritage is unique, and as a result we have seen demand for Bladnoch grow at pace in recent years.
“Enotria&Coe prioritises building strong, long-standing relationships with customers and producers, an ethos which aligns seamlessly with ours, given Bladnoch distillery’s 207-year history. We look forward to beginning our journey with Enotria&Coe’s distribution team to expand our customer base and help more consumers discover our signature Lowland style.”
The partnership with Enotria&Coe follows the recent appointment of Bladnoch’s first brand ambassador.
Actor Mark Rannoch, whose stage and screen credits include the global hit TV series, Outlander, joined Bladnoch in January. He made his debut appearance at Bladnoch’s inaugural Burns Supper and will help to promote the brand worldwide.
Bladnoch’s signature whisky Vinaya takes its name from the Sanskrit word for respect and gratitude. The distillery’s core range also includes Liora, Samsara, Alinta, Bladnoch 11-Year-Old, Bladnoch 14-Year-Old, Bladnoch 19-Year-Old and Bladnoch 30-Year-Old.
