Diageo unveils new-look Bell’s Original Whisky

Diageo has revealed a new bottle for Bell’s Original Whisky showcasing the brand’s heritage.  

Launched with a £1M media investment behind the brand’s first TV commercial in six years, the new packaging features founder, Arthur Bell, showcasing the brand’s heritage in a contemporary way to maintain its identity and stand out on shelf.    

George Harper, Whisky Specialist at Diageo, said: “We have always followed Arthur Bell’s own advice that a good quality whisky can speak for itself.

“Whilst Bell’s has been a firm favourite of the nation for years, this year we are excited to have it stand proud in home bars with its brand new look – offering a smooth and refined taste, still built around the signature Bell’s Original our fans know and treasure.”   

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